DELICIOUS INNOVATION
New Product Launch, Media Relations
Sprinkles, the beloved national bakery, engaged Be Boldly PR to launch new treats, establish partnerships, open bakeries, and support its C-suite team with new appointment announcements and media interviews that convey Sprinklesβ growth and innovative technology enhancements.
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In less than a year, we introduced Sprinklesβ first-ever line of chocolates and through our efforts, Sprinkles saw a 50% increase in their chocolate sales. Our agency identified and secured co-branded partnerships with Golde, a superfood self-care company to create on a new matcha cupcake, which became a best selling Flash Flavor for Sprinkles; Sanctuary, a leader in astrology for the bakeryβs new celestial line of cupcakes, which garnered national coverage; and engaged four nationally-celebrated Chefs for their inaugural Female Chef Series.
We successfully opened two bakeries, sent Sprinkles mailers to over 100 media outlets and secured over 250 pieces of coverage highlighting new desserts and C-suite team.
NATIONWIDE EXPANSION
Media + Influencer Relations, Partnerships, New Product Launches
Wanderlust Creamery, a L.A.-based ice cream shop known for unique flavors inspired by travel, brought Be Boldly PR on to increase national awareness of their privately-owned brand to gain market share among VC-baked ice cream brands.
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Over the course of six months, we coordinated nearly 50 mailers and crafted compelling and timely stories on behalf of the brand that captured the attention of national media, celebrities and culinary tastemakers. We facilitated multiple interviews with the founders, implemented unique partnerships that generated new ice cream flavors, and secured a seat for Adrienne on Fast Companyβs Innovation Festival panel.
Be Boldly PR secured over 20 pieces of coverage for Wanderlust Creamery in broadcast, online and social media. Highlights include two ice cream bundle features in one Forbes gift guide; a Tastemade reel reaching over 7M Instagram followers; a feature on the founder and her recipe on Thrillist; a five-minute broadcast segment on NBCβs California Live and two thumbs up from Bobby Flay in his upcoming Food Network show. We also secured stamps of approval from celebrities Shay Michell and Chrissy Tiegen.
BOOZY COLLABORATIONS & NEW PRODUCT LAUNCHES
Media Relations, Affiliate Marketing, New Product Launches
NIPYATA!, a company that offers a collection of booze-filled piΓ±atas and drinkable greeting cards, engaged Be Boldly PR to secure national press on their products.
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Within one year, we supported partnerships with different alcohol brands including Bud Light for Fatherβs Day, Skrewball Whiskey for the holidays, and Blake Livelyβs Betty Buzz for Valentineβs Day. We facilitated media mailers for each topical holiday, and introduced the brandβs first-ever booze-filled Advent Calendar through a successful press campaign that generated coverage in outlets including The Hollywood Reporter, Beverage Dynamics, Food Network and more.
PRODUCT LAUNCH AMID A PANDEMIC
Product Launch, Partnerships, Influencer Marketing
When COVID-19 disrupted Dropletβs plans to launch at Natural Products Expo West, the team pivoted to selling its product directly to consumers online and engaged Be Boldly PR to introduce the sparkling adaptogenic beverage to target beauty, wellness, and food & beverage media.
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In a six-month period we successfully executed a βMeet Droplet'' campaign, which placed Droplet into the hands of top lifestyle influencers and national beauty, wellness, food, and business press. We launched an IGTV female-empowerment series called, βSu-SHE Talks,β led by C3βs Krispy Rice - a delivery-only restaurant concept. This series featured women in the food and beverage industry, starting with Dropletβs CEO Celeste Perez. We secured guests for Dropletβs podcast and steered the launch of new partnerships with brands like FASTAF, a new delivery app; Genever, a women-led gin bar in Los Angeles; and Wander Beauty, which launched its Sight-Cer product campaign featuring Celeste Perez.
Since we began working with Droplet, the brand has reported a significant increase in sales and awareness among its key consumers. The exposure and introduction to key media and influencers contributed to this growth and the coverage helped Droplet break into other media outlets it would otherwise be unable to do.
In six months we placed Droplet into the hands of 350+ media and influencers. We secured 27 media placements, reaching over 2 billion impressions.
STARTING A MOVEMENT
Strategy, Media Relations
In response to a rise in attacks against Asian elders, Bay Area-resident Jacob Azavedo posted on Instagram offering his chaperone services to anyone in the Oakland Chinatown area. After his post went viral, strangers came together to form the nonprofit Compassion In Oakland. The founders reached out to Be Boldly PR to manage the influx of media requests and to strategize on pressing opportunities.
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Be Boldly PR acted quickly, organizing requests and responding to media. We provided Compassion In Oaklandβs founders with much-needed media training and secured high-profile interviews with outlets including CNN, Good Morning America, Oprah Daily, Bloomberg, and Time for Kids, among many others.
Today, Compassion in Oakland has expanded to other cities, a mission Be Boldly has been part of by garnering national and international press for the Oakland chapter and by launching other chapters in San Gabriel Valley and San Francisco.
In six months, we launched three chapters under the Compassion umbrella. We secured more than 350 media placements, reaching nearly 13 billion impressions.
